Going by the definition, a logo is a combination of both, text and image which tells the name of the company to the customer as well as gives an image to associate it with. Though it a very small aspect of the entire marketing puzzle, but Logo Designing is a very vital aspect. The customers recognize a brand through the logo so the purpose of a logo is to enable brand recognition.
It is based on the experience of a customer on how they feel about your brand. If they have had a good experience, they will instantly associate it with being happy or content, whereas if they had a bad experience, they will associate it with being sad or unhappy.
A big business house aims to design a logo without any words and that can be easily recognized by people. Having a logo makes the company look bigger, established and makes you more memorable in the minds of the consumer. Having a logo builds trust, gives you more business and creates a great first impression in the minds of your audience.
An ideal logo should provide a sense of what your company is about and what it stands for. Different colors have different meanings, so it is very important to choose your colors correctly. A type-font which can be best associated with your business should be used. Eg.: a font that communicates a youthful, sweet and fun image should be used for a candy shop.
Whether you are a decent designer or even if you are on a tight budget, it is recommended that you get your logo designed by a talented designer, because they understand how your logo should scale and function across different platforms, media, and marketing channels.
We at Troofal give you the best Business related services, where we not only design and create a logo for you but also offer you other business growth and development services like digital marketing, Product strategies, market segmentation, etc.
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